This ad format is probably an absolute eCommerce favorite as it creates an all-compassing ad experience. Nothing says “Big launch” quite like a page skin.
Page skins – are an ultimate “Hype” tool. Even though video ads are quite pricey to make, they have one of the highest ROI in the industry and are the best to replicate eye-popping Star Wars effects. 
Native Video Ads (also known as pre-roll) – try using videos that match your audience’s interests. What are the best tools for building anticipation? Business2Community research revealed that “visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture.” How can we apply it to a smaller-scale advertising campaign? Say you have a new product launch, try to build anticipation by demonstrating, how much effort you put into developing of this product, or show a glimpse of a new functionality. Marketing team did a really good job of keeping us guessing. No point in arguing, Star Wars marketing campaign was all about teasing the audience: unexpected plot twists, featured in trailers, well-thought social media campaign, and behind-the-scenes videos. 
So, before Star Wars: The Last Jedi weekend box office results are revealed, we have time to think it over and find out how we could copy Star Wars $7bn marketing success without spending the entire GDP of a small country and staying on the “light” side of the law. Should this Star Wars epidemic surprise seasoned marketers? Well, taking into consideration audience excitement and sales opportunities, revolving around such a highly anticipated release as Star Wars, we shouldn’t be surprised. You can’t help noticing ubiquitous storm-troopers, Darth Vader allusions, and, certainly, lightsabers all over online banners. Every Star Wars movie makes a loud entrance to the marketing world.
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